Multilingual indexing and SEO
Create the Sitemaps and multilingual SEO. Translate the slugs and meta tags of your website pages. Enhance SEO in all languages present on your website.
Data sheet
Create the Sitemaps and multilingual SEO. Translate the slugs and meta tags of your website pages. Enhance SEO in all languages present on your website.
For ecommerce And international platforms
We have collected in a practical box the questions we often receive from our customers regarding this type of service offered. If this box doesn't answer your specific question, contact us.
It is an attribute that allows you to set the reference language in the Head section of each page. Basically, inserting the Hreflang Tag Google understands the reference language of the content and presents the page to the correct user. The Hreflang Tag significantly improves the indexing of a multilingual site, since it is a tool that allows you to divide the contents into the various languages present on the site.
To manage the indexing and SEO of a multilingual site You need to have a plugin dedicated to SEO and a plugin dedicated to website translation. Subsequently, the main activities concern the translation of the main SEO elements (eg slugs, meta tags) and the extension of the multilingual sitemap.
The fixed cost to index a multilingual website is related to the cost of licenses for the SEO plugin and the translation plugin. Other costs to take into consideration are related to the technical configuration of the plugins written by a professional, as well as the costs related to a manual translation of the website.
When you decide to translate a website into several languages, it is recommended to index the website and create a multilingual SEO in order to better reach the foreign reference target. Generally, a company that decides to translate its website into other languages has a potential foreign clientele as its target, consequently indexing the website for the reference language is essential for positioning itself digitally on the foreign market.
No, if your goal is to better position yourself on a foreign market. Translation plugins like TranslatePress offer automatic website translation functionality which can be a good starting point to start owning a multilingual website. However, this is not the best solution for positioning your site, in which case you need to intervene manually by translating keywords, meta tags and slugs to avoid literal translations that can damage the company's digital reputation.
When you decide to create a multilingual site, you also need to worry about yours indexing and ranking on the Google search engine. Indexing a monolingual website requires the creation of a Sitemaps with the list of all the URLs, the same activity must be carried out for a multilingual site by generating and sending a multilingual sitemap to Google.
A Multilingual sitemap has the same structure as a monolingual sitemap, the only difference is in the URL where the foreign language tag posted on the website. To create a multilingual sitemap without errors you can rely on plugins like TranslatePress which offers various features related to indexing and multilingual SEO.
In addition to indexing, when you decide to translate a site into different foreign languages, you need to take care of it Multilingual SEO. This activity consists not only in translating the various contents of the website into different languages, but above all in defining keywords, title tags, meta description tags And slug in the chosen foreign language.
Translating slugs and meta tags is not a trivial activity: it is necessary avoid a literal translationbut you have to understand which terms users are using that will display the site in that specific language, in order to ensure the same user experience which would get a user viewing the site in the original language.
Multilingual indexing and SEO activities are essential if you own an e-commerce or an international platform is oriented towards sale of products or services to foreign targets. In general, most users prefer to shop online on sites in their native language, so if the company is purely oriented towards a potential foreign clientele, it is essential to translate and index the website in the best possible way, as well as take care of SEO in different languages.
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