We help your business take advantage of the traffic data on the site or application with the Facebook Pixel for improve advertising campaigns on social networks or to better position the organic contents of the pages linked to the project.
Perfect for cases Low Budget.
Best report Quality price.
Includes Writing Code.
We have collected in a practical box the questions we often receive from our customers regarding this type of service offered. If this box doesn't answer your specific question, contact us.
Yup, it is possible to install the Facebook Pixel without having to write any lines of code on your WordPress website. However, to trace custom events or to trace Server Side events with the Conversion API you will need to have basic Javascript programming.
Yup, you can add custom events to the tracked events list, even without using the Conversion APIs. You will be able to use these events to optimize the ads on your Meta Business Suite account.
There is no limit to the number of Facebook Pixels you can have. You can create as many pixels as you like and they will all be associated with your Meta Business Suite account and can be managed separately.
There can be several causes. The most likely is an error linking the pixel to the website. We always recommend implementing Facebook Pixel tracking using a professional tool like GTM or the official Facebook plugin in case of a WordPress site, rather than relying on third-party solutions. We also recommend that you install the Facebook Pixel Helper Chrome extension to check if it works.
A basic implementation it does not involve any cost, but still it is necessary to have micro technical skills in terms of installing the plugin on the website and connecting the two parties. For this reason it is always recommended to rely on professionals even for the basic implementation.
In the case of a more complex implementation with the creation of custom events, the cost is related to the configuration carried out by a professional with basic Javascript programming.
The Facebook Pixel, also known as the Meta Pixel, is a code snippet which can be placed on the website or app of your business.
Its function is to collect information and data on the actions that users perform on your site (e.g. view a page, add a product to the cart) and learn more about their interests, in order to be able to make a user profiling and create personalized content.
The Facebook Pixel is the fundamental tool to better evaluate the effectiveness of yours advertising campaigns active on social networks or on Google. You can monitor and optimize campaigns based on the actions performed by users, in order to reach people who are really interested in your brand.
In addition, you will be able to create ads for a custom audience who has already viewed products or pages on your website, in order to have a more secure response.
Through the Facebook Pixel you can understand which people have viewed your ads and what actions they have taken afterwards. This data is useful for carrying out retargeting actions useful for reaching an audience that already knows you.
By proposing personalized advertisements based on the interests of users, it allows you to better retain the user and improve conversion rates.
Even if you don't have the goal of carrying out sponsored campaigns, installing the Facebook Pixel on your website allows you to improve your organic positioning.
By profiling your audience, you can design the structure and content of your site based on the interests of users in order to increase traffic to the website drawing the attention of users potentially interested in your business.
We have selected some processes that could be of your interest, considering you are viewing the Facebook Pixel service.
