SEO Markup Scheme
Help the search engine understand your content with Schema Markup. Get the Rich Snippet, earning a increase in organic clicks (CTR) and of website traffic.
Data sheet
Help the search engine understand your content with Schema Markup. Get the Rich Snippet, earning a increase in organic clicks (CTR) and of website traffic.
SEO with i Structured data
We have collected in a practical box the questions we often receive from our customers regarding this type of service offered. If this box doesn't answer your specific question, contact us.
Schema markup contributes to improve traffic to your website. Inserting Schema Markup on the site allows the search engine (eg Google) to read the contents of the website more easily and consequently makes them more accessible to users and this allows to increase the chances of obtaining organic clicks.
The main advantages are two: increase in CTR And increase in organic traffic. These two advantages are related to the fact that placing Schema Markups on a website allows you to obtain Rich Snippets that generally bring more clicks and traffic to the website. In addition, through the Schema Markup you can get more visibility through the Google Knowledge Graph.
Rich Snippets are the most attractive search results to see with additional valuable information displayed next to the title, description and URL. This is extra information that comes from the page's structured data and increases the likelihood of organic clicks.
From the English Knowledge Graph, it is one knowledge base composed of entities and relationships between them. This is a Google feature that allows you to generate benefits both for users who get more relevant search results and for those who take care of SEO who get more traffic from relevant content. The Google Knowledge Graph relates all the concepts on the web and by storing the data by relating them to each other, it helps Google understand the meanings of search queries and offer the most relevant results. By entering the Google Knowledge Graph you can obtain the Knowledge Panel for when users search for your brand, i.e. a card dedicated to your company that appears on the right side of the SERP.
The cost is related to the cost of the SEO plugin (e.g. Rank Math) and the cost for the technical implementation of the Schema Markups by a professional. If you haven't done anything for your website's SEO yet, we recommend that you start now by focusing first on the basic settings and then on the implementation of the Schema Markups.
The Schema Markup is a type of code that helps search engines to better understand the contents of a website and represent them in the right way within the search results.
It involves inserting into the HTML code of each website's URL structured data which allow you to scan the contents of the page and to connect the various pages of the Website to each other, allowing the existence of what is called semantic web.
Inserting the Schema Markup in a website allows to obtain the Rich Snippet, i.e. advanced search results. These are all those links that are shown below the title, description and URL within the SERP.
Rich Snippets greatly increase the likelihood of winning more organic clicks and then of increase organic traffic to the website.
For each content present on a website there are specific Schema Markups that can be implemented.
For example, in a shop it is possible to implement the product-related structured data schemas, in order to communicate to the search engine the characteristics and the price of your product and increase the probability that it will show it in the first search results. The same thing can be implemented with services or for platforms that sell video courses.
Schema Markups are also essential for communicating to the search engine the presence of one FAQ page in which there are questions-answers with respect to topics related to the contents of the site. Inserting the FAQ Scheme increases the probability of appear as the first result with respect to a question asked by the user as a search query and consequently get an increase in organic traffic to the website.
We have selected some processes that could be of your interest, considering you are viewing the Schema Markup SEO service.