Adapt your website to the European GDPR regulation with the Google AdSense banners. The ideal solution to comply with the law at no cost.
Ideal to be GDPR compliant without excessive costs
We have collected in a practical box the questions we often receive from our customers regarding this type of service offered. If this box doesn't answer your specific question, contact us.
One of the first activities is insert a GDPR banner for requesting user consent for the processing of personal data and a privacy policy and cookie policy. To avoid making mistakes in compliance with the guidelines defined by EU Regulation 2016/679, the ideal solution is to rely on one of the Consent Management platforms on the web (eg Google AdSense, CookieBot).
Depends. There are several platforms on the web that provide solutions for Consent Management. Google AdSense is the basic solution implemented by Google that allows you to comply with the GDPR rules at no fixed cost. There are other platforms on the web (e.g. CookieBot) that provide more complex solutions that are ideal for larger companies with specific needs. In this case there is a fixed cost for using the platform.
NB To activate the Google AdSense cookie banner service, your site must be approved by Google AdSense, only then will it be possible to place the banner on your website
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Yup, the GDPR Regulation requires the presence of a cookie banner at the first sight of the user that allows him to give consent and a cookie and privacy policy. It is possible to avoid inserting the cookie banner only if the website uses only cookies exempt from the obligation of prior consent (e.g. technical cookies).
The Cookie Banner must necessarily contain: theBrief information, the command for accept or refuse consent, the link to the area dedicated to granular consent and the direct link to the cookie policy. On the web there are free or paid solutions (eg Google AdSense, CookieBot) that you can rely on to install the banner on your website correctly, respecting the requirements imposed by privacy legislation.
Yup, but it is essential to have a banner on your site to comply with European legislation on the protection of personal data and ensure transparency with your users regarding the use of their personal data.
From 25 May 2018, EU Regulation 2016/679, known as GDPR (General Data Protection Regulation), which governs the way companies and organizations process personal data. Legislation aims to provide each individual with control over the use of their data, protecting the fundamental rights and freedoms of natural persons.
The entry into force of this regulation implies for the online world the need to adapt to the regulations and guidelines that protect online users, in particular it is necessary, for the majority of websites, to show a banners on the user's first visit to allow him to decide whether to give (or not) consent and prepare a cookie policy it's a privacy policy.
On the web there are several Consent Management Platforms (CMP) that you can rely on to become GDPR compliant. Some solutions on the web are more complex such as for example CookieBot, a paid platform ideal for companies that have specific needs related to the processing of internal data purchased for commercial purposes.
Google AdSense turns out to be one basic and free solution for the management of consent, sufficient to comply with the rules defined by the GDPR and protect the interests of users.
Google AdSense is the cheapest solution for install the GDPR Banner on your website and be in compliance with the European Regulation. You only need to configure your AdSense profile and ask for website approval, then you can proceed with installing the banner on your site.
The solution provided by Google AdSense can be used by any type of company, but in some cases it is recommended to choose more complex solutions (eg. CookieBot), especially in the event that the site is not approved by Google AdSense because it does not comply with the program's rules.
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We have selected some processes that could be of your interest, considering that you are viewing the GDPR Banner service with Google AdSense.