Why spend money on a website?

Why spend money on a website
Why spend money to build a website for a business when there is the possibility to create a Facebook or Instagram page for free? It is a legitimate question, especially given the increase in the use of social networks, so we have collected the 10 reasons that will make you change your mind about why it is important to have a website.
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Table of Contents

Why it is important to have a website in 2022

Despite the fact that most of the activities are landing on social networks when you decide to create an online presence for your company, the creation of a website remains one of the first actions to be taken.

Being online with a site should be one strategic choice to make yourself known, to reach new customers, to keep customers updated or for other specific reasons.

The creation of your own platform is the beginning of a long journey that has as its purpose the exploitation of the web, to achieve specific business objectives. Having only an Instagram profile or a Facebook page without connecting a website to it generates an incomplete corporate identity in the mind of the consumer, an idea of little commitment and disinterest. If you don't value your company, how can you make your customers understand that you will satisfy their needs?

We have prepared a list of 6 main reasons so you should have a website. Let's see together the benefits you could get by creating a professional website.

The website is your digital business card

Yes, it is something felt and resented, but nothing is more true. Just like having a business card in your pocket, a website is a digital business card to introduce yourself to people with.

Just as when you go to events or meet new people you leave your business card (it hasn't gone out of fashion yet), when you send an email or create a post on social media it is fundamental. insert the link to your website.

A website creates a basic structure that can be enriched with many other elements, such as Social Profiles, which contract to give value to your organization, highlighting professionalism and seriousness.

Content owned by you

A website, including everything on it, is of your property. On the contrary, even if it was you who created your Facebook page or your Instagram profile, both are platforms owned by third parties.

What does this mean? Since you are not the owner of your own Facebook page or your Instagram profile, a content can be subject to censorship or removal because it does not respect the rules dictated by the platform, or because another user has reported the content as "offensive" or "spam". Furthermore, in extreme cases, the social network in question may reserve the right to temporarily darken your page or, worse, close it permanently, destroying the work done up to that moment.

Therefore, the advantage of having a website is that it's yours and that you are free to post whatever you want on your business without worrying about someone trying to obscure your site.

Increased visibility

Owning your own website means giving one greater visibility to your business and, consequently, reach a wider audience.

Having a profile on multiple social networks will not be enough because you will never reach all the people who are interested in your products or services. Remember: even if you are present on Facebook or Instagram it is not certain that all your target is there.

An added benefit is that search engines prefer a website, showing it earlier than on a social page. Typing the name of a company on Google the first thing that will appear is the website and only after the various profiles and pages on social networks.

Better positioning on search engines

A website is the only tool it can be SEO optimized to get a good ranking on search engines.

Let's make a necessary premise: positioning is different from indexing, these two terms are often confused. Indexing a website means being present on a search engine, while positioning means what page a website is on.

Most users stop at first organic results on the first page of Google, for this reason, having a website among the first search results is essential to get in touch with new people. In addition, a well positioned and structured website SEO Oriented will have the opportunity to be reached by a larger audience.

Custom graphics with your identity

Once you have captured a user on your site, the first thing they will notice is the graphics and the navigation that you have chosen to mirror your business. When structuring a website, the choice of graphic and textual elements, the setting of the navigation menu and the tone of voice to be adopted is essential to immediately communicate your brand identity.

A Facebook page or Instagram profile is not as customizable as a website. For each company you will find the same settings and the same methodology to share a content, what changes is only the content of the post. The website is the only tool that really can differentiate yourself from the competition, if exploited well it will be able to bring out your business.

Best web reputation

Put yourself in the shoes of your potential customer: would you ever trust a business that sells products and / or services only on social media without a reference site? A website, including all company information, conveys more professionalism.

Especially when selling products or services online, having only one social page is a bit of an understatement. Where can I find the terms and conditions of the services and the return policies? Who guarantees me that payments take place on secure circuits? And in the matter of privacy, how are my data processed? These are questions that a user asks himself and which on a website must be specified together with all the data of the activity.

Enter the world of the web

Creating your own digital platform where you can include your corporate identity and your products and / or services is an activity that you can no longer put off. Yes, obviously it's not a free activity like opening a Facebook page or an Instagram profile, but owning your own website will give value to your company and you will communicate modernity, professionalism And seriousness.

Contact us, we will be at your disposal to recommend the most suitable solution for you.

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