Difference between UX and UI: let's find out with concrete examples

Difference between ux and ui
Creating a website or mobile app is not easy, but it is even less simple to design one that fully meets the needs and requests of our future users. Not only users, but also future customers, if the study of UX and UI will be done correctly: but what is really the difference between UX and UI Design? Let's find out together with concrete examples.
Developing app
Developing app


Table of Contents

Our potential customers come to our site and expect to browse one comfortable platform, intuitive And functional to their intentions.

The visual and practical experience of navigation is a factor that has a lot of hold on people and that can directly affect the possibilities of conversion. For this reason, sites should take care of both the user experience and the user interface, to ensure users a pleasant and intuitive browsing experience.

User Experience And User Interface these terms are occasionally used as synonyms, but in reality they refer to different and complementary disciplines, equally important for the usability and success of a website or app. Let's find out together what is the main difference between UX and UI Design by analyzing them individually.

What is UX Design?

UX Design (User Experience Design) includes those processes aimed at increasing user satisfaction improving the ease of navigation and making the consultation of web pages more intuitive. The term was coined in the 90s by Donald Norman, a scholar of cognitive sciences and psychology, to indicate a set of aspects concerning theinteraction with a product or service.

The UX Design, therefore, "sets the rules" for the correct implementation of functions and elements that a website or app should have to meet the public's approval (SEO, social media marketing, content production, etc.). It is therefore a varied discipline that oscillates between marketing, design, project management and psychology.

The UX Design is a very important aspect to take into consideration when creating a site or app, since the first impression that the tool arouses in the viewer, can affect the likelihood of completing the conversions. Creating a website that guarantees a more intuitive and smooth experience can lead to measuring increases in engagement statistics and, consequently, also in profitability.

image of two buttons

UX Design guides us towards the creation of websites and applications in the name of simplicity, of the practicality, of the consistency with the user's expectations. This discipline aims to field the best path and the best browsing experience in order to increase the probability of transforming a User into a Customer.

The User Experience is fundamental, for example, in e-commerce, to help users find an answer to their needs as quickly as possible, such as quickly finding product models, solving problems when loading orders and easily requesting information.

image of an e-commerce

User Experience Design includes several activities that affect the navigation and use of applications:

  • usability, that is the intuitiveness of access and use;
  • psychology, which means understanding which psychological levers affect navigation;
  • information architecture, that is to say how to structure the information in a way that is more understandable for the user.

The user experience is fundamental in purchasing processes, to make them more intuitive and immediate. Think of all those times when you have to click once, and another, and another to get to complete the order: isn't it true that you feel relieved when you feel "exempt" from going on for a long time ? Thanks to studies aimed at improving usability, activities are optimized to become easier and faster to complete.

What a UX Designer does

The UX designer is not an artist, but his goal is to create usable products that leave users satisfied with the experience they had with the product.

Basically a UX designer:

  • does not invent needs but study the problems And find the best solutions;
  • does not think in terms of design but in terms of functions;
  • does not adopt solutions that you like but looks for solutions that work;
  • adopts methodologies of optimization of usability and effectiveness (for example with A / B test);
  • creates and designs products that respond to real needs and are satisfactory to use;
  • analyze competitors, markets, needs, potentials;
  • develops and analyzes mechanics of using a product.

What is UI Design?

UI design (User Interface Design) is the "visual rib" of UX design and essentially comprises the way in which the web product is presented, primarily the interface from a visual point of view.

The UI design studies the interaction between man and device and aims to make more inviting and attractive navigation, in accordance with the style and communication of the brand.

The UI includes the elements that act as an interface between man and the content, such as the call to action button and the windows for entering data and inspires their realization in a coherent and reasonably foreseeable perspective from the point of view of 'user.

This attention to the user's expectations and cognitive "comfort" is not at all obvious, how many times have you found yourself disoriented, not knowing how to complete an action on a website or app?

image of a beautiful and intuitive interface

UI design pushes to take the better choices in terms of language and style and to make them consistent with the brand identity<. Questa disciplina ci guida, per esempio, all’adoption of pleasant fonts and colors and effective for users, by placing the elements in the most easily identifiable positions and al making the retrieval of information fast and intuitive. On the web, there are numerous free tools for UI Design, which allow designers and developers to choose from a wide range of visual elements (fonts, icons, etc.).

The modeling of visual elements allows you to influence the possibilities of conversion, guiding the user to find what interests him in an intuitive way. For example, in a landing page aimed at acquiring leads, it is essential that the buttons are promptly responsive to interactions with users, but they must also be aesthetically stimulating to generate a real impulse to use them spontaneously.

Optimizing the User Interface means ensure a more enjoyable navigation, with the aim of increasing the time users spend on the channel and, consequently, increasing the probability of bringing it to a conversion.

What a UI Designer does

A UI designer takes care of physically design the interfaces of using a product, so he dedicates himself to the dress while the UX designer thinks about the structure. So the UI designer takes care of the graphic lexicon making sure that this is consistent with the target audience and business objectives.

Basically the UI designer:

  • design a website or app according to the logic defined by the UX designer;
  • deals with defining the graphic language;
  • deals with build layouts and adapt them to use cases.

In summary, what is the difference between UX and UI Design?

The difference between UX and UI can be summed up with a simple concept: the UX is "the body", while the UI is "the face" and together they form the whole entity, i.e. the site or app in question and what concerns its use.

The UX is the experience that the user lives and constitutes a real way of thinking and acting when it is very characteristic. The UI is about the "interface" that arises between the object and the user and its settings contribute to forming the user experience as a whole.
While UX design contemplates front-end development capabilities, UI design essentially requires graphic skills to adapt the visual aspect to what is desired, but also psychological to direct the user towards pleasant and positive experiences.

UI and UX must therefore operate jointly to make an application both operationally functional and aesthetically attractive.
Therefore, the care of a web project requires to enhance and carry forward both aspects, both visual and functional, over time, to meet the needs of people and promote their conversion goals.

A good analysis of data from Google Analytics allows us to study the behavior of people to understand if they respond positively to the graphics and functionality of the site.
So let's remember to dedicate ourselves to the appropriate A / B tests for monitor how people's appreciation changes for our site and applications as we change graphic or functional elements.

image graphically showing ux and ui with an example

Now that we understand the difference between UX and UI Design, there is only one question to ask: does your website respond to all the requests / needs of your target users? In other words, you have to analyze your website to understand if navigation is simple and clear and especially if it easily leads to a conversion (e.g. purchase or registration).

If you are unsure whether your site is usable and provides good navigability to the user, it is vital that you consider a website review in order to make it as effective and efficient as possible. Contact us to find out how you can improve your website.

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