Facebook pixel helper: what it is and how to use it
Facebook Pixel Helper is a tool provided by Facebook for tracking and monitoring personalized events, which helps to optimize online advertising. In this article, we'll explain what the Facebook Pixel Helper is and how to use it to improve the performance of your Facebook advertising campaigns.
What is Facebook Pixel Helper
Facebook Pixel Helper is a tracking tool that allows you to track custom events on your website, such as purchases, page views, and conversions. This tool is useful for advertisers who want to gain insight into their online advertising and improve the performance of their advertising campaigns.
How Facebook Pixel Helper works
Facebook Pixel Helper works by placing a small tracking code on the advertiser's website. The code collects data about user behavior on the website and transmits it to Facebook for reporting. Additionally, Facebook Pixel Helper can also track custom events such as purchases, page views, and conversions.
How to install Facebook Pixel Helper
Facebook Pixel Helper is a Google Chrome browser extension. To install it, just go to the Chrome Web Store and search for “Facebook Pixel Helper”. Once found, click "Add to Chrome" to install it. After installation, an icon will appear on your Chrome toolbar.
How to use Facebook Pixel Helper to monitor ad performance
After installing Facebook Pixel Helper, you can use it to monitor the performance of your Facebook advertising campaigns. You can see data on user behaviors and personalized events, as well as analyze reports on the performance of your advertising.
How to use Facebook Pixel Helper for retargeting
Facebook Pixel Helper is also useful for user retargeting. This tool helps identify users who have visited your website but haven't completed an action, such as a purchase. You can then create targeted advertising for these users and improve the chances of conversion.
Facebook Pixel Helper for your advertising campaign
Facebook Pixel Helper is an essential tool for advertisers who want to monitor and improve the performance of their Facebook advertising campaigns. With custom event tracking and performance reporting, advertisers can gain insight into user behavior and improve the chances of conversion. With the use of Facebook Pixel Helper, you can also optimize user retargeting and create targeted advertising campaigns to improve the performance of your advertisements.