What is SEO?
When creating a website, one of the first things we talk about is how to best position it within a search engine. To do this you need to work on SEO, but what is it about?
What is meant by SEO
The term SEO refers to all activities aimed at increase visibility of a website, improving indexing and its organic positioning (not for a fee) on search engines.
SEO – Search Engine Optimization – literally means search engine optimization and it is a practice that includes various activities, the important thing to understand from the outset is that optimizing a website from an SEO perspective is and must be ongoing in time. Search engine algorithms change continuously, consequently the actions to be taken on your website must always be in line with what the reference search engine algorithm "likes".
The main SEO activities that must be implemented on the website concern theoptimization of the site structure, of the HTML code, of the text content it's a good link management incoming and outgoing.
How SEO works
The ultimate goal of any Search Engine is to offer relevant content to the queries users make online. If a person searches for "restaurant in Milan", the search engine offers the best result that is coherent and pertinent to the query made by the user. For this reason, one of the first fundamental activities of doing SEO is write rich and relevant content with keywords with which we want to be found by users.
Another fundamental element is adopt good management of incoming and outgoing links. Inbound links are all those links that point to our site from other web pages, while outbound links are links that point to external pages of our website. Obtaining a good number of links from other relevant and relevant sites is therefore a fundamental practice, as the search engine will deem us more authoritative and relevant to satisfy user requests.
Other factors to take care of are the hierarchical HTML code structure, in order to make the algorithm understand the importance of the various contents. It is important to cure i meta date, ie the title, the meta description, the alt text of the images. Finally, it is crucial to optimize the website so that it is mobile-friendly, i.e. there is good navigability and experience also from mobile. Obviously these are just a hint of the activities you can work on. SEO is extremely vast and, as already mentioned, an activity that must be done on an ongoing basis in order to obtain good results.
5 fundamental steps to (start to) improve the organic positioning of your site
Website optimization activity varies from site to site, based on the corporate goals and to defined SEO strategy, but for they exist (at least) 5 steps essential to implement to improve the positioning of your site.
Install and configure the plugin
First of all, it is essential to rely on a Valid and effective SEO plugin. There are several on the trade: the most famous are Yoast Seo And Rank Math. Having a Pro plugin dedicated to SEO on your website is useful both for the phase in which you work operationally on optimizing the website, and for monitoring the improvement of the site's positioning through the data provided by the plugin.
In addition to installing it, it is necessary configure features provided by the plugin. Not everything the tool offers may be necessary for your website, for example if you own an e-commerce it may be useful to activate and configure the functionality dedicated to shops, but otherwise you can avoid activating it and focus attention on other useful features to improve your business.
The pages of your website will be indexed by the search engine so that users will be able to find them in the SERP (Search Engine Result Page).
In order for the search engine to show your pages and your content, one of the first optimizations to be implemented is take care of meta data or meta tags. Meta tags mean the title tags of your page, the description meta tags, i meta tags keywords hey meta tag robots.
Optimizing the title, description and keywords for each page of your website helps search engine bots index your website and is essential for building a neat and reliable snippet that the search engine will display to search queries. users. Optimizing the robots meta tag, on the other hand, is necessary to provide useful information to search engine bots, such as whether a particular page should be indexed or not.
You may wonder if meta tag optimization should be done by a programmer on the HTML code of the web page. The answer is No. If your website is designed on any CMS platform like WordPress, you will be able to optimize these backend tags through certain spaces that act on the code without interfering with the HTML.
Take care of the texts on your pages
After defining the keywords on which to position the website, it is necessary restructure the contents of their pages and articles.
First, it is important to define one good HTML structure of the content, going to work on the tags H1, H2, H3, etc. By creating a content hierarchy, you will help search engine bots understand which are the most important parts of the content and in this way it will be able to propose your page or article to the queries asked by users.
Secondly, it is necessary to focus on thecopywriting activity of the contents. You can focus on the pages and articles that are most important to your business and rewrite the content using the keywords more relevant.
Don't forget the pictures
In addition to rewriting the texts from an SEO perspective, it is important to include information on your website pages and blog articles multimedia content, such as images and/or videos.
Choose images that you own or images available in databases free of any rights. Take care of the title, description, caption and above all the alt text of your image.
alt text stands for alt text and is one of the most important attributes to optimize for images. Its function is to accompany the media with a short text which, in case of visual inaccessibility of the image, will help users understand what type of media it is.
Generate simple and explanatory URLs
Your website content all comes with a URL address. You will have noticed that on the web, sometimes, there are pages or documents with very long and incomprehensible URLs, search engines reward the pages with Short and explanatory URLs.
To achieve the best positioning and come out as the first useful content in the eyes of users, another fundamental step is optimize URLs of your pages by inserting the defined keywords, in order to make them simple and understandable.
Start your journey
You will have understood that SEO is a vast practice full of activities to be implemented on your website.
Do you want more traffic to your website and improve your ranking? Start working on SEO now.
Contact us, our team will be at your disposal to find the best strategy for your business!