IMPLEMENTATION OF THE GDPR Banner Service with Google AdSense
Things THE GDPR Banner SERVICE with Google AdSense
GDPR: what has changed with the European regulation
From 25 May 2018, the 2016/679 EU Regulation, known as GDPR (General Data Protection Regulation), which governs the way in which companies and organizations process personal data. The legislation aims to provide each individual with control over the use of their data, protecting the fundamental rights and freedoms of individuals.
Google AdSense as a CMP
On the web there are several Consent Management Platforms (CMPs) that you can rely on to become GDPR compliant. Some solutions on the web are more complex such as CookieBot, a paid platform ideal for companies that have specific needs related to the processing of internal data purchased for commercial purposes.
Google AdSense turns out to be one basic and free solution for the management of consent, sufficient to comply with the rules defined by the GDPR and protect the interests of users.
Insert the Google AdSense GDPR Banner on your site
Google AdSense is the cheapest solution for install the GDPR Banner on your website and be in compliance with the European Regulation. It is only necessary to configure your AdSense profile and ask for the approval of the website, then you will be able to proceed with the installation of the banner on your site.
The solution provided by Google AdSense is usable by any type of company, but in some cases it is recommended to choose more complex solutions (eg. CookieBot), especially in the event that the site is not approved by Google AdSense because it does not comply with the rules of the program.