IMPLEMENTATION OF THE SERVICE Multilingual Indexing and SEO
Things THE SERVICE Multilingual Indexing and SEO
Index your site in different languages
When you decide to create a multilingual site, you need to worry about yours too indexing and positioning on the Google search engine. Indexing a monolingual website requires the creation of one Sitemap with the list of all the URLs, the same activity must be carried out for a multilingual site by generating and sending a multilingual Sitemap to Google.
A Multilingual sitemap has the same structure as a monolingual sitemap, the only difference is in the URL where the foreign language tag posted on the website. To create a multilingual sitemap without errors, you can rely on plugins such as TranslatePress which offers several features related to indexing and multilingual SEO.
Create multilingual SEO
In addition to indexing, when you decide to translate a site into different foreign languages, it is necessary to take care of the Multilingual SEO. This activity consists not only in translating the various contents of the website into different languages, but above all in defining keyword, title tag, meta description tag And slug in the chosen foreign language.
Translating slugs and meta tags is not a trivial activity: it is necessary avoid a literal translation, but you have to understand what terms users use who will view the site in that particular language, so ensure the same user experience which would get a user viewing the site in the original language.
Make your site accessible to everyone
Multilingual SEO and indexing activities are essential if you own an e-commerce or an international platform is oriented to sale of products or services to foreign targets. Generally, most users prefer to shop online on native language sites, so if the company is strictly oriented to a potential foreign clientele, it is essential to translate and index the website in the best possible way, as well as take care of the SEO on different languages.