IMPLEMENTATION OF THE Meta Pixel SERVICE
Things THE Meta Pixel SERVICE
What is the Meta Pixel
The Meta Pixel is a code snippet which can be placed on the website or app of your business.
Its function is that of collect information and data on the behavior and interests of users in order to obtain a user profiling and create personalized content.
Monitor social campaigns
The Meta Pixel is the fundamental tool for the monitoring and optimization of advertising campaigns on social networks.
With the useful information the Pixel collects, you can create ads to target a predefined target that will most likely perform the action you want.
Through the Meta Pixel you can improve conversion rates of your ads by optimizing the content based on the interests of users.
Improve organic positioning
Even if you don't have the goal of carrying out sponsored campaigns, installing the Meta Pixel on your website allows you to improve their organic positioning.
By profiling your audience, you will be able to design the structure and content of your site based on the interests of users improve website traffic drawing the attention of users potentially interested in your business.