What is SEO?

seo
When creating a website, one of the first things we talk about is how to best position it within a Search Engine. To do this, you need to work on SEO, but what is it?
Developing app
Developing app

30/08/2022

Table of Contents

What is meant by SEO

The term SEO refers to all activities aimed at increase visibility of a website, improving indexing and its organic (non-paid) positioning on search engines.

SEO - Search Engine Optimization - literally means search engine optimization and it is a practice that includes several activities, the important thing to understand from the beginning is that the optimization of a website from an SEO perspective is and must be continuous in time. The algorithms of the search engines change continuously, consequently the actions to be taken on your website must always be in line with what the algorithm of the reference search engine "likes".

The main SEO activities that must be implemented on the website concern theoptimization of the site structure, of the HTML code, of the textual content it's a good link management inbound and outbound.

How SEO works

The ultimate purpose of any Search Engine is to deliver content that is relevant to the queries users make online. If a person searches for "restaurant in Milan", the search engine offers the best result that is consistent and relevant to the query made by the user. For this reason, one of the first fundamental activities of doing SEO is write rich and relevant content with keywords with which we want to be found by users.

Another key element is adopt good management of inbound and outbound links. Inbound links are all those links pointing to our site from other web pages, while outbound links are links pointing to external pages of our website. Obtaining a good number of links from other relevant and relevant sites is therefore a fundamental practice, as the search engine will deem us more authoritative and relevant to satisfy user requests.

Other factors to be treated are the hierarchical HTML code structure, in order to make the algorithm understand the importance of the various contents. It is important to take care of the meta data, that is the title, the meta description, the alt text of the images. Finally, it is crucial to optimize the website so that it is mobile friendly, that is there is a good navigability and experience also from mobile. Obviously these are just a hint of the activities you can work on. SEO is extremely vast and, as already mentioned, an activity that must be done continuously in order to obtain good results.

5 fundamental steps to (start to) improve the organic positioning of your site

Website optimization activity changes from site to site, based on business objectives and to SEO strategy defined, but for they exist (at least) 5 step fundamental to be implemented to improve the positioning of your site.

Install and configure the plugin

First of all, it is essential to rely on a valid and effective SEO plugin. There are several on trade: the most famous are Yoast Seo And Rank Math. Having a Pro plugin dedicated to SEO on your website is useful both for the phase in which you work operationally on the optimization of the website, and to monitor the improvement of the positioning of the site through the data provided by the plugin.

In addition to installing it, it is necessary configure features provided by the plugin. Not everything that the tool offers may be necessary for your website, for example if you own an e-commerce it may be useful to activate and configure the functionality dedicated to shops, but otherwise you can avoid activating it and focusing attention on others. useful features to improve your business.

Optimize your metadata

The pages of your website will be indexed by the search engine so that users can find them in the SERP (Search Engine Result Page), which is the Search Results Page.

To get the search engine to show your pages and content, one of the first optimizations to implement is curate meta data or meta tag. By meta tags we mean the title tag of your page, the meta tag description, i meta tags keywords and meta tag robots.

The optimization of the title, description and keywords for each page of your website, help search engine bots to index your website and are essential to create a curated and reliable snippet that the search engine will show to the queries of the users. Optimizing the robots meta tags, on the other hand, is necessary to provide useful information to search engine bots, for example whether a particular page should be indexed or not.

You will wonder if meta tag optimization should be done by a programmer on the HTML code of the web page. The answer is No. If your website is designed on any CMS platform such as WordPress, you will be able to optimize these tags from the backend through certain spaces that act on the code without affecting the HTML.

Curate the texts on your pages

After defining the keywords on which to place the website, it is necessary restructure the contents of its own pages and articles.

First, it is important to define one good HTML structure of the content, going to work on the tags H1, H2, H3, etc. By creating a hierarchy of content, you will help search engine bots understand which are the most important parts of the content and in this way they can propose your page or article to queries posed by users.

Secondly, it is necessary to focus attention on thecopywriting activities content. You will be able to focus on the most important pages and articles for your business and rewrite the contents using keywords more relevant.

Don't forget the pictures

In addition to rewriting the texts in an SEO perspective, it is important to include in your website pages and in the articles of your blog multimedia content, such as images and / or videos.

Choose images of your property or images available in databases free from all rights. Take care of the title, description, caption and above all the alt text of your image.
Alt text stands for alt text and is one of the most important attributes to optimize for images. Its functionality is to accompany the media with a short text which, in case of image inaccessibility at a visual level, will help users understand what kind of media it is.

Generate simple and explanatory URLs

The contents of your website all come with a URL address. You will have noticed that on the web, sometimes, there are pages or documents with very long and incomprehensible URLs, search engines reward pages with Short and explanatory URLs.

To achieve the best positioning and exit as the first useful content in the eyes of users, another fundamental step is optimize URLs of their pages by entering the defined keywords, in order to make them simple and understandable.

Start your journey

You will have understood that SEO is a huge practice full of activities to be implemented on your website.

Do you want more traffic to your website and improve your ranking? Start working on SEO today.

Contact us, our team will be at your disposal to find the best strategy for your business!

Did you like the article? Share it!
Related Articles
Differenza tra UX e UI: scopriamola con esempi concreti
Creating a website or mobile app is not easy, ...
Why spend money on a website?
Why spend money to create a website for a business ...
What is SEO?
When creating a website, one of the first things ...